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The New York Liberty turned the Financial District into a party celebrating their record-breaking WNBA season

The New York Liberty turned the Financial District into a party celebrating their record-breaking WNBA season
The New York Liberty celebrated their WNBA championship victory.Elsa/Staff/Getty Images
  • The New York Liberty defeated the Minnesota Lynx to become first-time WNBA champions.
  • The final capped off a record year for the WNBA as attendance and viewership soared.

The New York Liberty celebrated their WNBA championship victory with a parade through Manhattan's Financial District on Thursday in a picture-perfect conclusion to a record-shattering season.

On Sunday, the Liberty defeated the Minnesota Lynx 67-62 in overtime of game five of the WNBA finals to bring home the team's first-ever championship.

Liberty star and two-time league MVP Breanna Stewart told reporters after the game, "I've been manifesting this moment for a while. There's no feeling like it."

She added, "To bring a championship to New York — first ever in franchise history — it's an incredible feeling, and I literally can't wait to continue to celebrate with the city."

Four days later, that celebration came. With city favorites like Ja Rule's "New York" blasting down Broadway, the team celebrated its victory with a ticker-tape parade in Lower Manhattan.

From the drafting of powerhouse rookies like Caitlin Clark and Angel Reese, the 2024 WNBA season was destined to be different.

When the season kicked off in May, the Associated Press reported that the New York Liberty had become the first team to have more than $2 million in ticket revenue for a single game.

Sports Illustrated, citing data from Sportico, reported in June that the Liberty was the third-highest valued in the league, worth $130 million, and brought in the most revenue in 2023 at $18 million.

It didn't stop there. In September, the WNBA reported the 2024 regular season had the highest attendance the league's seen in 22 years, with more than 2.3 million fans in attendance, a 48% increase from last season.

Viewership was up, too, with an average of 1.19 million viewers — a 170% increase from last season — making it the most-watched WNBA regular season on ESPN in history. Game five of the finals saw a record peak of 3.3 million viewers, according to Nielsen.

And the league has no intention of slowing down. On October 21, the WNBA players' union, the WNBPA, opted out of its collective bargaining agreement.

"Opting out isn't just about bigger paychecks — it's about claiming our rightful share of the business we've built, improving working conditions, and securing a future where the success we create benefits today's players and the generations to come," said WNBPA president and nine-time All-Star Nneka Ogwumike.

But before fans start thinking about how next season may look, here are the best moments from the Liberty's celebration.

Breanna "Stewie" Stewart smiled with the championship trophy in-hand.

Breanna "Stewie" Stewart smiled with the championship trophy in-hand.
Breanna Stewart is a two-time WNBA MVP.      Elsa/Staff/Getty Images

Stewart is a two-time WNBA MVP and three-time WNBA champion. She finished the regular season with an average of 20.4 points, 8.5 rebounds, and 3.5 assists.

She enjoyed the celebration with fans on a float.

She enjoyed the celebration with fans on a float.
Stewart said, "It's an incredible feeling" to bring the championship to New York.      Sarah Stier/Staff/Getty Images

Seems like New York City will have to be renamed "Stew York City" from now on.

The Liberty's Rebekah Gardner, Ivana Dojkić, and Leonie Fiebich waved to the crowd.

The Liberty
The New York Liberty defeated the Minnesota Lynx three games to two.      Michael M. Santiago/Staff/Getty Images

WNBA rookie Leonie Fiebich was added to the Liberty's starting lineup ahead of round one of the playoffs, where she scored 15 points in the first half against the Atlanta Dream.

Finals MVP Jonquel Jones waved to the crowd with her trophy.

Finals MVP Jonquel Jones waved to the crowd with her trophy.
Jonquel Jones was the WNBA finals MVP.      Elsa/Staff/Getty Images

Jones scored 17 points and had six rebounds in the Liberty's game-five win.

After the game, she told ESPN, "It means everything to be able to pull out a championship and pull out a win. I just know how bad everybody in the locker room wanted it, and you know, it's a great group; we really love each other, so to be able to finish the season like this as champions is second to none."

Head coach Sandy Brondello sprayed the crowd with champagne.

Head coach Sandy Brondello sprayed the crowd with champagne.
Brondello celebrated the team's first championship win.      Rob Kim/Getty Images

Brondello has been the Liberty's head coach since 2022.

Guard Sabrina Ionescu waved to the crowd.

Guard Sabrina Ionescu waved to the crowd.
Sabrina Ionescu is a first-time WNBA champion.      Sarah Stier/Staff/Getty Images

Ionescu has spent all five years of her WNBA career with the New York Liberty.

She is the first player in league history to score 500+ points, have 200+ rebounds, and 200+ assists in one season.

For the occasion, she wore a custom Nike jacket.

For the occasion, she wore a custom Nike jacket.
Ionescu wore a custom Nike jacket for the occasion.      Sarah Stier/Staff/Getty Images

The custom piece featured the Liberty's 2024 playoff series records' on the sleeves, as well as phrases like "Liberty has a nice ring to it," all in the team's signature colors of seafoam green, black, and white.

Team owners Clara Wu Tsai and Joseph Tsai were also in attendance.

Team owners Clara Wu Tsai and Joseph Tsai were also in attendance.
Clara Wu Tsai and Joseph Tsai are owners of the New York Liberty.      Elsa/Staff/Getty Images

Wu Tsai told Gothamist at the parade she felt "so grateful to be able to bring this to the city."

She added, "It's really an organization full of love."

Longtime fan Deimosa Webber-Bey, 46, hopes the WNBA's growing success shows young girls they can become professional athletes.

Longtime fan Deimosa Webber-Bey, 46, hopes the WNBA
Deimosa Webber-Bey, left, and her sister Neota Webber-Bey, right.      Dan Latu/Business Insider

Queens librarian Webber-Bey grew up attending New York Liberty games since their inaugural 1997 season. With her father as a basketball coach, Webber-Bey loved the sport, but as an athlete herself never saw a future in it.

"I didn't see a future for me in that sport," she told Business Insider at the parade on Thursday. "At least I knew every four years you could be in the Olympics as a professional runner, so I picked track and field."

Now, with the Liberty's win and the growing success of the WNBA, she hopes young female athletes see a runway for their careers.

"I want, especially the young girls, to know this is an option for you to be a professional athlete," she said.

Season ticket holder Gris Osses said the price of their tickets are more than doubling next year, but it's worth it to support the Liberty.

Season ticket holder Gris Osses said the price of their tickets are more than doubling next year, but it
Gris Osses spoke to Business Insider at the parade.      Dan Latu/Business Insider

Brooklyn resident Osses, 38, has held season tickets for three years and said the annual rate has climbed from $500 to $600 and now $1,400 for next season. But Osses is happy to support the Liberty.

"It's still relatively inexpensive compared to the NBA," Osses told Business Insider. "As long as that money goes back to the players, I'm OK with that. Because they deserve it."

Osses also says the environment at the Barclays Center home games is worth the price of admission.

"The amount of money they invest into entertainment and making it a family atmosphere, it's encouraging everyone to watch," Osses said. "If I ever have a family I want to bring them to a Liberty game."

Overall, Osses says the Caitlin Clark effect was a "net positive" as it helped put the sport on the map and bring more attention to the WNBA, but new fans should be respectful of the fan base the Liberty has built.

"Its an inclusive space and its really inviting, specifically for the LGBTQ+ community," Osses added.

Bronx resident George Sanchez is raising four daughters as Liberty fans, but said it's tricky to balance the costs of jerseys and tickets.

Bronx resident George Sanchez is raising four daughters as Liberty fans, but said it
From right, George Sanche, Leidy Sanchez, Juliana Sanchez, and Natalia Sanchez.      Dan Latu/Business Insider

Bronx resident George Sanchez and his family took an hour-long train ride down to the Financial District, lining up at 9:30 a.m. for a chance to see the team, he told Business Insider.

Sanchez says his four daughters, spanning ages 3 to 11, got into the New York Liberty over the past two years as excitement around the team was building.

"My daughters play for New York City basketball teams, so we're always going to Liberty games," Sanchez said.

His two oldest daughters had can't miss school obligations, but Sanchez was able to take his two youngest superfans to see the parade.

Balancing excitement for the team with their growing popularity can be tricky, Sanchez said. The last time his family of six attended a game at the Barclays Center, it was $145 for each ticket, he said.

"We go to as many games as we can," Sanchez said. "I want it to explode, but it means less frequent games."

It's not just the ticket prices; the girls get swept up in all merchandise, like hats and jerseys, as well.

"Of course, all the girls are like, 'I want that one!" Sanchez said.

Superfan Thiviya Saraswati has organized group outings to see Liberty games with more than 50 New Yorkers.

Superfan Thiviya Saraswati has organized group outings to see Liberty games with more than 50 New Yorkers.
Thiviya Saraswati attended the parade.      Dan Latu/Business Insider

Queens attorney Thiviya Saraswati is a recent WNBA superfan who says she's making up for lost time.

"I've gone to maybe 10 games this year. I get group-rate tickets and bring at least 10 people," Saraswati told Business Insider. "I booked a block of 50 for my coworkers this summer."

She said tickets were around $20 each and she paid for the whole outing up front, then had everyone pay her back. Even if ticket prices increase next year, Saraswati said she'll keep organizing big groups as she's always able to find friends who want to go.

Saraswati said she wants as many new fans for the Liberty and WNBA as possible, but not at the cost of misogyny.

"I've heard male fans online say, 'You should be grateful to Caitlin Clark that we're even watching this,'" she told BI. "We don't actually want you to watch it then, because you're not appreciating all the other players. She's good, but there's so many amazing players."

College basketball players Inés Gimenez, 22, and Nitzan Amar, 23, are ecstatic about the future of their sport.

College basketball players Inés Gimenez, 22, and Nitzan Amar, 23, are ecstatic about the future of their sport.
Inés Gimenez, left, and Nitzan Amar, right.      Dan Latu/Business Insider

The basketball teammates at Manhattan University in the Bronx came to the parade with the hope that they might be the players on the floats one day.

"We both finish college this year," Amar told Business Insider. "The plan is to go pro next year."

Gimenez, from Spain, and Amar, from Israel, said watching the explosion of support for women's basketball in New York City and the United States has been exhilarating.

"I have friends that said they would never watch a WNBA game — and now they're superfans," Gimenez said. "It's not overwhelming. We deserve it."

Gimenez attended the championship final on Sunday at the Barclays Center in Brooklyn and was inspired by the electric atmosphere.

"I've never seen a women's, or even a men's, basketball game with that environment," Gimenez said. "Seeing that as a player, it's just crazy."


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