Let's time-travel back long ago to the March of 2020: After Utah Jazz center Rudy Gobert tested positive for the novel coronavirus, the NBA suspended its season.
What a stunning turn of events, right? With the calling off of the ultra-lucrative business of a major sports league, it became clear that coronavirus was going to change everyday life as we had known it.
Commissioner Adam Silver's decision was unprecedented and shocking at the time. But now, something like a hundred years later, it looks obvious and responsible.
And the league delivered another shocking, and possibly brilliant, twist in the narrative over the long holiday weekend.
The NBA itself and then basketball reporting god Adrian Wojnarowski came out with the news that the league was thinking about and would likely conclude its abbreviated season in the confines of Disney World, Florida, a place that athletes famously say they're going to after winning a title.
The arrangement might sound odd to the ear — a theme park to host insulated sports league — but the move makes synergistic sense, the kind that can provide a model for business owners and leaders across the country.
It's not clear what this strange bubble or campus will look like, with pundits floating wild theories about a "World Cup" of basketball. It's a strange new world but NBA and Disney are leaning into the weirdness — because they don't really have a choice.
Let us learn from it.
The league declined to comment further to Business Insider and Disney did not respond to a request for comment. ESPN referred to comments from its "Front Row" blog.
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