Take a tour of Augusta National's gorgeous pro shop, the only place where you can buy official Masters merchandise
Tyler Lauletta
- This weekend golf fans from around the world will gather at Augusta National to take in the Masters.
- Attending the Masters comes with many perks — including the chance to buy official merch.
This story was originally published in 2018.
Patrons are greeted by a simple, classic sign that announces they're in the right place to find official Masters gear.
A decorated hallway guides patrons into the store.
In the old shop, long lines were a problem, with patrons in many cases left waiting outside in the elements for some time before there was even room to enter the store. Now, there is space for lines inside the building, with installations that tell the story of Augusta National in place to help engage the attention of those who wait.
Upon entering the store, customers are met with a wide array of options, with shirts, hats, belts, pins, dog collars, and plenty of other memorabilia available for purchase.
The new shop was built in less than a year and has twice the floor space of the previous building, with the goal of providing shoppers with a better experience as they purchased their souvenirs.
Since official Masters gear can only be purchased in person at Augusta National, fans often stock up on purchases for friends and family.
Prices aren't cheap, but also don't vastly outpace what you might pay at any other pro shop, with polo shirts available starting at $69 and hats at $20.
With wide halls showing off products and high ceilings, it's about as spacious as you could hope a store like this to be.
Hats are by far the most popular item in the golf shop, with the Masters claiming that one is sold every second of the tournament.
There are 125 styles of hats available for customers to choose from, so no shortage of options for any golf fan in your life.
Even the checkout lines are impressive.
The process of checking out at the golf shop, which used to include another long wait for patrons, now runs much more smoothly, thanks to a revamped space for processing orders.
There are 64 registers ready to go at the pro shop, vastly speeding up shoppers' exit from the store.
A shipping station helps patrons get their new gear home safe.
If you're on the grounds at Augusta National, chances are you don't want to spend the entire day lugging your gear around with you.
For fans that traveled far or bought too much to bring home in their carry-on luggage, there is a shipping station right in the store for all of your needs.
The new golf shop is at Augusta National is a vastly improved experience for shoppers from its predecessor, and a can't-miss part of any trip to the Masters.
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