<p class="ingestion featured-caption">A custom Louis Vuitton trunk holds the Olympic medals, also designed by an LVMH brand.Courtesy of LVMH</p><ul class="summary-list"><li><a target="_blank" class href="https://www.businessinsider.com/lvmh-brands-iconic-luxury-goods-bernard-arnault-2019-10">LVMH's suite of luxury brands</a> will be front and center at the Paris Olympics.</li><li>The French conglomorate, led by Bernard Arnault, spent $160 million on sponsoring the event.</li></ul><p>There will be a couple of unexpected stars at this year's <a target="_blank" class href="https://www.businessinsider.com/olympics-athlete-influencers-content-careers-brand-deals-paris-2024-7">Paris Olympics:</a> Louis Vuitton and Christian Dior.</p><p><a target="_blank" class href="https://www.businessinsider.com/critics-roasted-lvmh-spending-big-tiffany-bet-is-paying-off-2024-7">LVMH, the conglomerate</a> behind the brands — as well as Moët and Chandon, Sephora, Tiffany, and more — is one of the games' major sponsors, meaning the athletes will be decked out in, sipping, and winning the best of the best.</p><p>The French company, led by one of the world's richest men, Bernard Arnault, spent a reported $160 million — in total sponsoring the games in its hometown of Paris, known for its chic fashion houses. Some of that money went into custom wear for the athletes, medals for the ceremonies, and other custom products.</p><p>The sheer volume of luxury names owned by LVMH helps their presence across the massive event, from bars to bling. "They're able to have Moët Hennessy at these hospitality moments, they can have some of their jewelry houses looking after the medals," Ellie Thorpe, the global director for Kantar BrandZ, told Business Insider. "There are lots of different ways that they can have that portfolio tap into their audiences."</p><p>The hope is that, in return for the sponsorship, LVMH not only gets brand exposure, but also gets in the good graces of the public — some of whom have <a target="_blank" href="https://www.businessinsider.com/dior-italy-labor-investigation-contractors-lvmh-armani-luxury-bags-2024-7">turned against the excess of luxury</a> in recent months.</p><p>"At a time of challenging cost-of-living and inflationary pressures, this partnership could go a long way in reminding people why LMVH brands are worth paying for," Thorpe wrote in a recent <a target="_blank" class href="https://www.kantar.com/inspiration/brands/paris-2024-offers-brands-an-olympic-sized-opportunity">report</a>.</p><p>Here's a look at the luxury wares that LVMH has created for the event:</p>