- Insider is compiling a list of the top managers and agents helping athletes build careers as creators.
- Nominees can include manager or agents of professional or amateur athletes.
Athletes have continued to branch out beyond their fields of play, with some starting media companies or investing in startups and sports franchises. Many are also forging careers as content creators, building on the athlete-to-media-personality pipeline that has seen the likes of Shaquille O'Neal and Rebecca Lobo transition smoothly into TV roles.
Social media has created a new way for athletes to build an audience. Former professional stars Gilbert Arenas and Brandon Marshall have both built followings on digital platforms and created successful podcasts. Amateur athletes like the Cavinder Twins have become TikTok creators, and have leveraged the new NIL rules to gain a wider reach through branding opportunities.
Many of these athletes are driven by the behind-the-scenes work of their talent managers and agents, similar to the role of Maverick Carter and Rich Paul in driving the off-court success of LeBron James. These agents and managers negotiate media opportunities for athletes and work on brand building through sponsorship deals and live events.
We're putting together our inaugural list of the leading talent managers and agents in this space, and want to hear from you about who's wielding the most innovative deals and top clients.
Please submit your ideas through this form by November 18 or enter the information below.