Michael Jordan and Nike's Jordan Brand are donating $100 million over 10 years to 'drive real impact for the Black Community'
- Michael Jordan and the Jordan Brand announced their plans to donate $100 million over 10 years to fight for racial quality, social justice, and greater access to education.
- The statement called for "ingrained racism" in the US to be "completely eradicated."
- The statement did not specifically name which organizations would receive the money.
Michael Jordan and the Jordan Brand on Friday announced their plans to donate $100 million over 10 years to organizations fighting for "racial equality, social justice, and greater access to education."
The announcement comes amid nationwide Black Lives Matter protests over the killings of George Floyd, Breonna Taylor, and Ahmaud Arbery.
"Black lives matter. This isn't a controversial statement," the statement from Jordan Brand said. "Until the ingrained racism that allows our country's institutions to fail is completely eradicated, we will remain committed to protecting and improving the lives of Black people."
The statement did not specifically mention the organizations where the donations will go.
"We represent a proud family that has overcome obstacles, fought against discrimination in communities worldwide, and that works every day to erase the stain of racism and the damage of injustice," the statement said. "The will, the work, the excellence the world has come to know is the result of one generation after another, pouring their dreams into the next."
In the statement, Jordan Brand President Craig Williams said: "We must join forces with the community, government, and civic leaders to create a lasting impact together. There is still more work for us to do to drive real impact for the Black Community. We embrace the responsibility."
In May, Jordan also released a statement on Floyd's death, saying, "We have had enough." He called for a fight against injustice.
"I see and feel everyone's pain, outrage, and frustration," he said. "I stand with those who are calling out the ingrained racism and violence toward people of color in our country. We have had enough ... I don't have the answers, but our collective voices show strength and the inability to be divided by others. We must listen to each other, show compassion and empathy, and never turn our backs on senseless brutality. We need to continue peaceful expressions against injustice and demand accountability."