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Meet Sunny Choi, the Estée Lauder director who left corporate America to pursue breaking – the Olympics' newest sport

<p class="ingestion featured-caption">Sunny Choi Team USA Media Summit portrait.Mike Coppola/Staff/Getty Images</p><ul class="summary-list"><li>Breaking, more commonly known as break dancing, is making its Olympic debut in Paris.</li><li>Sunny Choi is one of two B-girls competing for Team USA.</li></ul><p>The <a target="_blank" class href="https://www.businessinsider.com/team-usa-2024-olympics-ceremony-uniforms-ralph-lauren-2024-6">2024 Olympics</a> has a new sport: breaking.</p><p>More commonly known as break dancing, the sport originated in the Bronx, New York, in the 1970s.</p><p>"DJs started spinning vinyl a little bit differently and extending the break of a song, and then the people who were dancing to the break were called breakers; they were called B-girls and B-boys," <a target="_blank" class href="https://www.businessinsider.com/breaking-world-championships-olympics-korean-breakers-2023-9">Sunny Choi</a>, a B-girl on Team USA, told Business Insider.</p><p>As the sport reached mainstream consciousness, it was dubbed break dancing and gained popularity internationally.</p><p>"And ever since then, it's like we've always had this street culture that's existed and this really, honestly amazing community," Choi added. "But then there's also been these high-level competitions, and so that kind of circuit has existed, so now that we're in the Olympics, it's just like taking that one step further."</p><p>Choi, 35, will be one of 16 of the world's best B-girls competing for Olympic gold on August 9.</p><p>But unlike some <a target="_blank" class href="https://www.businessinsider.com/alex-and-gretchen-walsh-olympics-sibling-swimmers-team-usa-2024-7">Olympic athletes</a> who've trained day in and day out since childhood for a chance at making the podium, Choi's journey to the Olympics has been more unconventional.</p><p>Choi, who spoke to BI as part of her partnership with <a target="_blank" class href="https://affiliate.insider.com?h=380179d0c624a664f7569b3d3f1e3a16d86c6d7ce29180f051184224c1e96400&postID=669a95cd20eaab25bc1d2268&postSlug=meet-sunny-choi-olympics-break-dancing-2024-7&site=bi&u=https%3A%2F%2Fitsblume.com%2Fen-us">Blume</a>, a wellness brand that creates "functional beverages with organic superfoods," shared details of that journey, including how she discovered breaking as a freshman at the <a target="_blank" class href="https://www.businessinsider.com/colleges-universities-most-billionaires-ranked-2024-6">University of Pennsylvania</a> and why she quit her job as a director at Estée Lauder.</p><p>Here's everything you need to know about Sunny Choi.</p>
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