Lionel Messi has made over $1.2 billion in his career so far. Here are the endorsement deals that make him one of sport's richest men.
Sam Cooper
- New PSG star Lionel Messi will make more than $100 million a year, including $75 million in wages, Forbes reports.
- Messi makes $33 million a year in endorsements including Adidas, Gatorade and Pepsi, Forbes adds.
- The Argentine has made $1.2 billion across his career and is consistently ranked as the best-paid athlete in sports.
Lionel Messi has completed his move to Paris Saint-Germain from Barcelona and in doing so, he ensures he remains one of the best paid athletes in world sport.
Forbes reports the Argentine will make $75 million in wages alone. It is unclear if this is a pre- or post-tax figure, as other reports have said Messi's take home pay will be roughly $35 million per year.
Messi is also due a cut of cut of jersey sales, Forbes says.
Although it isn't known how many Messi uniforms PSG will sell, when Cristiano Ronaldo moved to Italian side Juventus in 2018, the club sold $61 million worth of his jerseys in 24 hours.
Messi is one of the richest athletes in the history of sports, and is one of only a handful of players to make over $1 billion while still playing, alongside the likes of Tiger Woods and LeBron James. To date, he has earned $1.2 billion, Forbes reports.
As well as his PSG salary, Forbes reports that Messi makes more than $30 million in endorsements including lucrative deals with Adidas, Gatorade and Pepsi.
Read on to see all of Messi's many endorsement deals.
Adidas
Messi has been signed to the German sportswear Adidas since 2006 and has since become the face of their brand.
In 2017, he extended his deal with the brand, which makes a line of Messi-branded soccer cleats, by signing a lifetime contract, earning him $25 million annually.
Gatorade
The former Barcelona captain signed with Gatorade in 2018, alongside then teammate Luis Suarez, as part of the drink company's 'Everything Changes' campaign.
Pepsi
Messi has long been the face of Pepsi and has appeared in commercials alongside fellow soccer players Mo Salah, Paul Pogba and Jadon Sancho.
Budweiser
As part of Messi's partnership with Budweiser, the beer makers sent a bottle to every goalkeeper the Argentine had scored against on his way to breaking Pele's single club goalscoring record.
When Messi scored against Real Valldolid in 2020, he registered his 644th goal for Barcelona, a record for any player at one club.
Ooredoo
Messi has appeared in commercials for Ooredoo, a Qatari telecommunications company and has been its global brand ambassador since 2013.
Lays
Messi has advertised the chip brand Lays since 2014 and the food makers recently welcomed his arrival to Paris.
Lays tweeted a picture of a bag of chips featuring a joke new flavor 'G.O.A.T's cheese,' showing Messi's face photoshopped onto the bag.
OrCam
Since 2020, the 34-year-old has advertised OrCam who make artificial vision devices to help visually impaired people.
As part of the campaign, some of the affected got a chance to meet Messi.
Konami
Messi signed with Konami, which makes the video game series eFootball (previously known as Pro Evolution Soccer), in 2018. He and his team, Barcelona, were the cover stars of that year's game.
The club announced in 2019 that the deal had been extended for another four years with Messi appearing on the cover of PES 2020 alongside Ronaldinho.
Messi is the cover star of the 2021 edition of the game, the first branded as eFootball.
Dubai Auto Expo
Dubai Auto Expo employed the services of Messi to generate interest in its 2020 show.
Messi featured in the commercial juggling a soccer ball before arriving at the location for the show.
Jacob and Co.
In 2019, Messi signed a three-year deal with the watchmakers Jacob and Co.
As part of the arrangement, a Messi-branded version of the Epic X Chrono watch was created and put on sale.
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