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LeBron James says Bronny is already better than some NBA players here is how the future USC player is moving out of dad's shadow

Cork Gaines   

LeBron James says Bronny is already better than some NBA players — here is how the future USC player is moving out of dad's shadow
Alex Bierens de Haan/Getty Images
  • Bronny James has chosen to play college basketball close to home at USC.
  • LeBron has declared that his son is already better than some players in the NBA.
  • Bronny also has a fabulous life off the court that includes several endorsement deals and some big advantages over other high school kids.

Bronny James will be staying close to home for college and keeping it in the family.

The eldest son of NBA legend LeBron James announced on Instagram that he is committed to playing basketball at USC.

The decision keeps Bronny close to his Los Angeles home and also keeps him in the Nike family. LeBron has a lifetime contract with the shoe and lifestyle brand and Bronny has already signed an NIL deal with Nike.

This is just the latest move in the fabulous life of a teenager that now appears to be destined for NBA stardom.

Bronny's dad, LeBron James, is one of the most accomplished players in NBA history.

Bronny
Michael Jordan and LeBron James.      Jesse D. Garrabrant/NBAE via Getty Images

The four-time NBA champion, four-time league MVP, and 19-time All-Star is officially the NBA's all-time scoring champion, passing Kareem Abdul-Jabbar's points record in February 2023.

He is the player most often mentioned along with Michael Jordan in the debate over NBA GOAT.

LeBron is also one of the wealthiest athletes ever.

LeBron is also one of the wealthiest athletes ever.
Evan Agostini/Invision/AP

LeBron is one of the first athletes to become a billionaire. In addition to his growing off-court ventures, he has made $432 million during his 20-year NBA career. He also signed a two-year, $97 million extension with the Lakers, which will give him $141 million over the next three years and make him the highest-earning player in the history of the NBA.

Bronny, whose real name is LeBron James Jr., is turning into quite the ballplayer himself.

Bronny, whose real name is LeBron James Jr., is turning into quite the ballplayer himself.
LeBron James wants to play with Bronny.      Jay LaPrete/AP Images

Bronny reportedly considered three different Division I programs — all sponsored by Nike, of course — for his collegiate basketball career: 1) USC, which is close to his LA home, friends, and family; 2) Ohio State, Akron-native LeBron's favorite school; and 3) Oregon, which has the strongest ties to Nike, with CEO Phil Knight a major booster.

One school notably absent from Bronny's list is Duke.

One school notably absent from Bronny
Mike Krzyzewski and LeBron James.      Andrew D. Bernstein/NBAE via Getty Images

While a dark horse school could still emerge, Duke is not on the list, even though they had long been considered a favorite to land Bronny James due to LeBron James' admiration of famed coach Mike Krzyzewski. In 2018, LeBron defended Coach K from criticism with a social media comment that read: "Love Coach K! The absolute BEST! Hope he's still at the helm when my boy comes up."

Unfortunately for Duke, though, Krzyzewski retired after the 2021-22 season, and the currently unranked Blue Devils no longer appear to be candidates.

Bronny eventually chose to stay close to home, picking USC.

LeBron has said that it's his goal to play in the NBA with his son.

LeBron has said that it
LeBron and Bronny James.      Photo by Getty Images

"I need to be on the floor with my boy, I got to be on the floor with Bronny," James told ESPN. "Either in the same uniform or a matchup against him. I don't mean like [guarding one another all game] — because he's a point guard and I'm a, at this point now I'm playing center or whatever the team needs from me. But I would love to do the whole Ken Griffey Sr. and Jr. thing. That would be ideal for sure."

LeBron recently declared that his son is already better than some NBA players.

 

Bronny and Bryce recently faced off against Carmelo Anthony's son.

Bronny and Bryce recently faced off against Carmelo Anthony
Bryce James, LeBron James, Bronny James, Carmelo Anthony and Kiyan Anthony pose together at the Sierra Canyon vs Christ The King boys basketball game at Sierra Canyon High School.      Cassy Athena/Getty Images

The game brought the families full-circle as LeBron and Melo were drafted in the same year and later played together for Team USA and the Lakers. While Anthony is a free agent, he was still hoping to play during the 2022-23 season, making him the only player from that legendary draft still active in the NBA.

The James Gang won the game.

Bronny might only be the second-best James prospect.

According to scouts, Bronny shows flashes of scoring brilliance, but he's a defensive specialist.

 

Bronny is a 6-foot-3, 180-pound point guard in his senior season at Sierra Canyon High School, just outside Los Angeles, and is ranked No. 28 in ESPN's Class of 2023. He is one of only two players in the top 60 yet to commit to a school.

A recent consensus of NBA experts, college coaches, and talent evaluators seemed to believe that he was already an elite defender, who shows flashes of brilliance on the offensive end but was too inconsistent to be a team's primary scoring threat. While he might not be done growing, his NBA future was considered to be as a role player or a reserve, one specializing on the defensive end and supplements at the other end.

But a more recent projection is saying he could be a Top 10 pick in the draft.

In one ESPN mock draft, Jonathan Givony raised eyebrows by predicting Bronny would land at No. 10 in the 2024 NBA Draft. Givony says the overall draft class is considered "weak."

"James has earned his spot in lottery conversations with the significant jump he has made ... developing into arguably the best perimeter defender in his high school class while making strides in his perimeter shooting and playmaking ability," Givony wrote. "James has grown, filled out his frame, found another gear with his explosiveness and become an absolute terror off the ball defensively thanks to his outstanding intensity and feel for the game."

The sons could give LeBron bragging rights over Michael Jordan.

The sons could give LeBron bragging rights over Michael Jordan.
Marcus Jordan (left) and Jeff Jordan, the sons of Michael Jordan.      Getty Images

Jordan's two sons, Marcus and Jeffrey, both played Division I college basketball, but neither was ever a serious NBA prospect.

Both sons have already been on the cover of Sports Illustrated.

Both sons have already been on the cover of Sports Illustrated.
Twitter/SInow

The cover echoed the famous "Chosen One" cover of a high school-aged LeBron, as seen on the shirt he is wearing.

But is the hype too much? According to Luca Evans of the LA Times, who followed Bronny closely during his senior season, "Bronny James is great, in his own way. And for many, that will never be enough."

Bronny also followed in his dad's footsteps by being named a McDonald's All-American.

Bronny also followed in his dad
Michael Hickey/Getty Images

Twenty years after LeBron Sr. played in the McDonald's All-American game, LeBron Jr. did the same.

Bronny has a pretty fabulous life.

LeBron owns two LA mansions, and it is not clear which one the family lives in, but they are both pretty nice. 

There are also shopping trips with mom.

The biggest advantage is the driveway.

 

Of all the advantages Bronny might have, the biggest is that he can play one-on-one against one of the best basketball players ever and do it in his own driveway.

Or working on drills in the gym with the old man.

He is also cashing in on the new NIL landscape.

He is also cashing in on the new NIL landscape.
Nike

Recent rules changes allow high school and college athletes to be paid for their name, image, and likeness (NIL) without losing NCAA eligibility. Bronny already has a deal with Nike.

"For as long as I can remember, Nike's been a part of my family," The younger James said. "Getting a chance to team up with them and continue my family's legacy both on the court and in the community is wild — it really means a lot to me."

LeBron signed with Nike after graduating from high school and now even has a building named after him on their Beaverton, Oregon campus.

Bronny is said to have the highest NIL value among athletes.

Bronny is said to have the highest NIL value among athletes.
Instagram/Bronny

On3's NIL rankings give Bronny an NIL value of $7.4 million, tops on their list and more than twice as much as the next athletes, LSU gymnast Livvy Dunne ($3.5 million). James has 12.8 million combined followers on Instagram and TikTok.

He is bringing in other endorsement money also.

He is also promoting Beats by Dre, like his dad.

And he was featured in recent promotional material for the new movie "Fast X."

 

And even has his own line of signature underwear.

At the end of the day, it is about basketball and his future.


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