Jake Paul is 'f---ing annoying' with a 'f---ing short shelf life' in boxing, according to UFC boss Dana White

• Jake Paul is one of the most famous people on the internet, and a rising name in combat sports.
• But suffice to say the UFC boss Dana White is not a fan.
• Paul fights ex-UFC champ Tyron Woodley later this month, but White says the schtick is getting old.

Jake Paul is an undefeated 3-0 boxer with more than 20 million subscribers on YouTube, but the UFC boss Dana White remains unimpressed.

The 6-foot-1 cruiserweight began his pro boxing career in unorthodox fashion as he debuted, and destroyed, a fellow creator in AnEsonGib, knocked out former NBA player Nate Robinson in brutal fashion, before sending former MMA champion Ben Askren to the shadow realm earlier this year.

Paul, 24, returns to the ring August 29 at the Rocket Mortgage FieldHouse in Cleveland, taking on the former UFC champ Tyron Woodley in a fistfight.

Any success Paul has will be short-lived, according to White, who used to organize Woodley's matches in the UFC.

White told the Full Send podcast on YouTube that he doesn't "hate the kid," that he's "f---ing annoying," and that "his shelf life is very f---ing short."

He reiterated his belief that there's a world of difference between what the UFC strives to do, and what Paul is seeking out on premium television network Showtime.

"There's a market for that," he said. "He could fight a different type of celebrity every week, and there's going to be a segment of the population that wants to pay for that and see it, but that's not what I do. I put the best against the best."

White then claimed "the media isn't following him as much as they did in the beginning."

He said: "The schtick is getting old. I think for him to get the media back, he's gonna have to fight somebody.

"They're tired of the schtick. 'Hey, it's me, I weigh 190, and I want to fight these guys that weigh 170, 155, and they're wrestling, and they're 40 f---ing years old, and they haven't won a fight in three f---ing years.'

"If he wants to be taken seriously now by the real media, I think he needs to fight a real fight."

Paul reacted on Twitter to White's comments

It was not long before Paul heard about White's criticisms, and jokingly said he'd retire forever as a result.

"Dana White said this morning that I'm losing my appeal and that my shelf life is very short," Paul said.

"Because of this, I have given up my life and now am an employee of my brothers company - Maverick Enterprises. Thank you all, it's been a fun journey."

-Jake Paul (@jakepaul) August 5, 2021

The Paul vs. Woodley event on Showtime pay-per-view remains on the boxing calendar, though, and is filled with good matches.

Amanda Serrano, one of the best women's boxers on the planet, fights Yamileth Mercado, Montano Love will box Ivan Baranchyk, and Charles Conwell vs. Lucas Brian Ariel Bastida fight at super welterweight.

The six-bout card also features British heavyweight boxer Daniel Dubois, who will return to the ring against Joe Cusumano after the first loss of his career.

Elsewhere, Tommy Fury - the half brother of Tyson Fury, and a 22-year-old reality TV star - fights Anthony Taylor.

Tommy Fury and Jake Paul have a rivalry and will likely fight each other in the near future.