Inside Rob Gronkowski's wild Super Bowl pool party, where Vegas high rollers mingled with die-hard Swifties

Anneta KonstantinidesFeb 13, 2024, 06:04 IST

Rob Gronkowski at Gronk Beach 2024. Medium Rare

Over the weekend, I went to Gronk Beach, Rob Gronkowski's Super Bowl pre-party in Las Vegas.
Gronk's annual event has become a staple of the Super Bowl party scene.

It was around hour four of Gronk Beach that my boyfriend turned to me and asked, "Is this Chippendales?"

We were mere feet from the stage at Rob Gronkowski's annual Super Bowl party, where his shirtless brother Chris was dancing and flexing his muscles as the crowd cheered him on.

The scene couldn't have been more fitting — this was Las Vegas, after all.

Gronk Beach has become one of the biggest Super Bowl pre-parties.

Rob Gronkowski parties onstage at Gronk Beach in 2023.Mark Peterman/Invision/AP

The one-day event featured a lineup of performances, including a surprise Flo Rida set.

Flo Rida at Gronk Beach 2024. Medium Rare

The entire Gronkowski family was in attendance.

Rob Gronkowski with his dad and four brothers at Gronk Beach 2024. Mindy Small/Getty Images

General admission tickets started at $75, while VIP tables began at $7,500.

Some guests were wearing "Gronked" hats at the event in tribute to Gronkowski. Mindy Small/Getty Images

After I was given my lei, a Gronk Beach staple, I made my way through Encore Beach Club.

Guests at Gronk Beach 2024. Anneta Konstantinides/Business Insider

The club's pools were empty throughout the day, despite being heated.

One of the pools at Encore Beach Club during Gronk Beach 2024. Anneta Konstantinides/Business Insider

But the casino pit at the bar was packed.

People gambling at Gronk Beach 2024. Anneta Konstantinides/Business Insider

I made my way to the main bar, where I was greeted with a giant shirtless painting of Gronk.

One of the bars at Gronk Beach 2024. Anneta Konstantinides/Business Insider

Then we headed to the dance floor to catch Flo Rida's surprise set.

Flo Rida sings at Gronk Beach 2024. Medium Rare

The dance floor was surrounded by bottle-service tables.

Don Julio and Dom Pérignon at one of the tables. Anneta Konstantinides/Business Insider

Bottles were also delivered via miniature trucks.

A bottle-service car at EBC during Gronk Beach 2024. Anneta Konstantinides/Business Insider

Gronk Beach 2024 featured a diverse mix of clubbers, football fanatics, and Swifties, of course.

Gronkowski pumping up the crowd during Gronk Beach 2024. Medium Rare

As Flo Rida finished up, the impromptu Chris Gronkowski show began.

Rob and Chris Gronkowski onstage at Gronk Beach 2024. Anneta Konstantinides/Business Insider

Once Chris put his shirt back on, other family members came to the stage.

Gordon Gronkowski and his son Gordie at Gronk Beach 2024. Anneta Konstantinides/Business Insider

After a "Sweet Caroline" singalong, Afrojack came on to wrap up the party.

Me at Gronk Beach 2024. Anneta Konstantinides/Business Insider

Patrick Mahomes has one of the richest contracts in NFL history — here's how the Chiefs QB spends his money

Cookies on the Business Insider India website