Sky Sports already charge soccer fans a hefty $85 per month to watch it's English Premier League coverage, while BT Sport asks for a still pricey $40.
So when the two channels, in conjunction with the division's clubs, announced they were to charge viewers $19.50 per game to watch extra fixtures outside the regular broadcast selections, it's no wonder fans revolted.
Since the announcement at the start of October, protesters of the scheme have raised more than $390,000 for charity by donating the fee the broadcasters have asked for to good causes, such as food banks, reports the BBC.
Wired reports that there has also been a huge surge in fans watching illegal streams in order to avoid paying the cost.
For my protest against the scheme, I decided to go down a different route all together.
With lower league clubs across the country struggling financially amid the coronavirus pandemic, I figured my money would be better served helping out those in need rather than further expanding the pockets of the already rich.
So, on Saturday October 24th, off I popped down to Pitsea, Essex to watch Hashtag United face Southend Manor in the Essex Senior Football League, which sits in the ninth tier of England's football pyramid.
Hashtag are one of the more interesting teams in English football, having started out as an exhibition side founded by YouTuber Spencer Carmichael-Brown before turning into a fully fledged semi-pro outfit — but more on that in the coming weeks.
The outing, which would have cost less than $20 in total, turned out to be a great decision, and far better than spending that same money to sit on the couch at home.