- Dirty Mo Media announced the addition of a new podcast, hosted by star driver Denny Hamlin.
- The future Hall of Famer will launch the show in February with co-host Jared Allen.
Dale Earnhardt Jr. and Dirty Mo Media continue their recent expansion with the addition of a future Hall of Famer.
On Tuesday, Dirty Mo Media announced that driver Denny Hamlin will host a new podcast for the company called "Actions Detrimental with Denny Hamlin."
—Dirty Mo Media (@DirtyMoMedia) January 17, 2023
According to the announcement, Hamlin, who competes for Joe Gibbs Racing and also co-owns 23XI Racing with Michael Jordan, will "give listeners an unfiltered, honest and bold perspective."
The show, to be co-hosted by Jared Allen (no relation to the former NFL player), will release weekly episodes starting on February 6, the day after the season-opening Busch Light Clash at The Coliseum.
The outspoken and often brutally honest Hamlin would seem to be a perfect match for Earnhardt Jr and Dirty Mo, whose podcasts have become a force in the NASCAR world and have never shied away from ruffling some feathers. In a recent interview, Earnhardt Jr described himself as the "brutally honest" friend that NASCAR needs and noted that he was done apologizing for what is said on the shows.
"Denny is one of the more polarizing individuals in the sport right now," Earnhardt Jr said. "We know he can be candid, opinionated, and entertaining as a driver, but he also is very insightful on the challenges and thrills of team ownership. This is going to be fun seeing Denny create content, and I am excited that he is doing it with Dirty Mo Media."
According to Hamlin, the show will discuss the previous race each week, preview the upcoming race, host guests, and provide engagement opportunities for listeners.
"I am approaching podcasting the way I approach everything else – I want to win," said Hamlin. "Winning in this sense will be measured on whether I can become a dependable resource for NASCAR fans. That's my goal. I want to connect with fans, even those who cheer for other drivers. I want to enhance their NASCAR experience by offering a perspective they can't get anywhere else. I want them to be able to hear directly from the drivers and team owners. If I am able to do all that, we will have succeeded."
Hamlin is just the latest addition to Dirty Mo Media, which launched in 2013 with Earnhardt Jr's own "The Dale Jr Download."
In September, Axios reported that Dirty Mo Media had signed a "seven-figure podcast deal" with leading studio Cadence13 to launch three new shows covering topics beyond NASCAR, such as college football.