Caitlin Clark is the most valuable women's college basketball player. Here are all the ways she makes money for herself and her team.

Caitlin Clark.Matthew Holst/Getty Images

• Caitlin Clark is a 22-year-old point guard for the University of Iowa Hawkeyes.
• Her unprecedented popularity has been called the "Caitlin Clark effect."

As the 2024 NCAA women's basketball tournament kicks off, there's one name you'll likely hear a lot over the next two weeks: Caitlin Clark.

The 22-year-old point guard, who will play her final March Madness games this year as an Iowa Hawkeye before entering the 2024 WNBA draft, is well on her way to GOAT status.

With that comes millions of dollars worth of endorsements, a surge in popularity for women's sports, and, almost certainly, a lot of pressure.

Here's how Clark has used her skills on the court to become one of the most powerful college athletes today.