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  4. Bronny James is a year away from joining his dad in the NBA — here is how he is moving out of LeBron's shadow

Bronny James is a year away from joining his dad in the NBA here is how he is moving out of LeBron's shadow

Bronny James is a year away from joining his dad in the NBA — here is how he is moving out of LeBron's shadow
Bronny James.Brian Rothmuller/Icon Sportswire via Getty Images
  • Bronny James hasn't picked a college yet, but he is already being projected by some as a Top 10 NBA Draft pick.
  • According to one expert, Bronny has shown a ton of improvement and added size in his senior year of high school, while his peers have not.
  • Bronny also has a fabulous life off the court that includes several endorsement deals and some big advantages over other high school kids.

Bronny's dad, LeBron James, is one of the most accomplished players in NBA history.

Bronny
Michael Jordan and LeBron James.      Jesse D. Garrabrant/NBAE via Getty Images

The four-time NBA champion, four-time league MVP, and 19-time All-Star is officially the NBA's all-time scoring champion, passing Kareem Abdul-Jabbar's points record in February 2023.

He is the player most often mentioned along with Michael Jordan in the debate over NBA GOAT.

LeBron is also one of the wealthiest athletes ever.

LeBron is also one of the wealthiest athletes ever.
Evan Agostini/Invision/AP

LeBron is one of the first athletes to become a billionaire. In addition to his growing off-court ventures, he has made $432 million during his 20-year NBA career. He also signed a two-year, $97 million extension with the Lakers, which will give him $141 million over the next three years and make him the highest-earning player in the history of the NBA.

Bronny, whose real name is LeBron James Jr., is turning into quite the ballplayer himself.

Bronny, whose real name is LeBron James Jr., is turning into quite the ballplayer himself.
LeBron James wants to play with Bronny.      Jay LaPrete/AP Images

Bronny is reportedly considering three different Division I programs — all sponsored by Nike, of course — for his collegiate basketball career: 1) USC, which is close to his LA home, friends, and family; 2) Ohio State, Akron-native LeBron's favorite school; and 3) Oregon, which has the strongest ties to Nike, with CEO Phil Knight a major booster.

One school notably absent from Bronny's list is Duke.

One school notably absent from Bronny
Mike Krzyzewski and LeBron James.      Andrew D. Bernstein/NBAE via Getty Images

While a dark horse school could still emerge, Duke is not on the list, even though they had long been considered a favorite to land Bronny James due to LeBron James' admiration of famed coach Mike Krzyzewski. In 2018, LeBron defended Coach K from criticism with a social media comment that read: "Love Coach K! The absolute BEST! Hope he's still at the helm when my boy comes up."

Unfortunately for Duke, though, Krzyzewski retired after the 2021-22 season, and the currently unranked Blue Devils no longer appear to be candidates.

LeBron has said that it's his goal to play in the NBA with his son.

LeBron has said that it
LeBron and Bronny James.      Photo by Getty Images

"I need to be on the floor with my boy, I got to be on the floor with Bronny," James told ESPN. "Either in the same uniform or a matchup against him. I don't mean like [guarding one another all game] — because he's a point guard and I'm a, at this point now I'm playing center or whatever the team needs from me. But I would love to do the whole Ken Griffey Sr. and Jr. thing. That would be ideal for sure."

Bronny and Bryce recently faced off against Carmelo Anthony's son.

Bronny and Bryce recently faced off against Carmelo Anthony
Bryce James, LeBron James, Bronny James, Carmelo Anthony and Kiyan Anthony pose together at the Sierra Canyon vs Christ The King boys basketball game at Sierra Canyon High School.      Cassy Athena/Getty Images

The game brought the families full-circle as LeBron and Melo were drafted in the same year and later played together for Team USA and the Lakers. While Anthony is a free agent, he was still hoping to play during the 2022-23 season, making him the only player from that legendary draft still active in the NBA.

The James Gang won the game.

Bronny might only be the second-best James prospect.

According to scouts, Bronny shows flashes of scoring brilliance, but he's a defensive specialist.

 

Bronny is a 6-foot-3, 180-pound point guard in his senior season at Sierra Canyon High School, just outside Los Angeles, and is ranked No. 28 in ESPN's Class of 2023. He is one of only two players in the top 60 yet to commit to a school.

A recent consensus of NBA experts, college coaches, and talent evaluators seemed to believe that he was already an elite defender, who shows flashes of brilliance on the offensive end but was too inconsistent to be a team's primary scoring threat. While he might not be done growing, his NBA future was considered to be as a role player or a reserve, one specializing on the defensive end and supplements at the other end.

But a more recent projection is saying he could be a Top 10 pick in the draft.

In one ESPN mock draft, Jonathan Givony raised eyebrows by predicting Bronny would land at No. 10 in the 2024 NBA Draft, to the Orlando Magic. Givony says the overall draft class is considered "weak," with Bronny being one of 14 projected one-and-done players that will go to the draft after one college season. But while his peers have not improved, Bronny has expanded his game.

"James has earned his spot in lottery conversations with the significant jump he has made at Sierra Canyon in Chatsworth, California, this season, developing into arguably the best perimeter defender in his high school class while making strides in his perimeter shooting and playmaking ability," Givony wrote. "James has grown, filled out his frame, found another gear with his explosiveness and become an absolute terror off the ball defensively thanks to his outstanding intensity and feel for the game. He still has plenty of room to improve his ballhandling and pull-up jumper to become a more prolific and efficient shot creator, but he has already caught the eyes of NBA decision-makers with the way he contributes to winning and likely will continue to grow and fill out his game."

The sons could give LeBron bragging rights over Michael Jordan.

Jordan's two sons, Marcus and Jeffrey, both played Division I college basketball, but neither was ever a serious NBA prospect. 

Both sons have already been on the cover of Sports Illustrated.

Both sons have already been on the cover of Sports Illustrated.
Twitter/SInow

The cover echoed the famous "Chosen One" cover of a high school-aged LeBron, as seen on the shirt he is wearing.

Bronny also followed in his dad's footsteps by being named a McDonald's All-American.

Bronny has a pretty fabulous life.

LeBron owns two LA mansions, and it is not clear which one the family lives in, but they are both pretty nice. 

There are also shopping trips with mom.

The biggest advantage is the driveway.

 

Of all the advantages Bronny might have, the biggest is that he can play one-on-one against one of the best basketball players ever and do it in his own driveway.

Or working on drills in the gym with the old man.

He is also cashing in on the new NIL landscape.

He is also cashing in on the new NIL landscape.
Nike

Recent rules changes allow high school and college athletes to be paid for their name, image, and likeness (NIL) without losing NCAA eligibility. Bronny already has a deal with Nike. LeBron signed with Nike after graduating from high school and now even has a building named after him on their Beaverton, Oregon campus.

He is bringing in other endorsement money also.

He is also promoting Beats by Dre, like his dad.

And even has his own line of signature underwear.

At the end of the day, it is about basketball and his future.


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