A TikTok user jokingly recreated the Detroit Lions logo and the players are confused
- A TikTok user jokingly redesigned the Detroit Lions branding to reflect the name "'Detriot Lines."
- The mock-up logo was literally just an assortment of lines.
- The franchise ran with the bit by making shirts for players and changing its TikTok profile picture.
The Detroit Lions officially have a new, bizarre alter-ego: the "Detriot Lines."
The Michigan-based NFL franchise is running with a satirical rebrand created and shared on TikTok by Emily Zugay, a 24-year-old pet portrait artist from Southeast Wisconsin. Zugay, who said in a viral TikTok that she studied design in college, told Insider via email that she uses Adobe Illustrator to make "repulsive but believable" designs for some of the biggest brands out there.
She tackled the Lions' famous blue Lion logo, quipping that "I don't really understand your logo" after mistaking "Lions" for "Lines." Her redesign - a collection of not-quite parallel brown lines - hilariously reflected the error. She also misspelled the city as "Detriot."
"It needed to be simplified quite a bit, so I just cleaned it up," Zugay said in her original TikTok, in which she recreated the logos of multiple brands. "This will look a lot nicer on jerseys, helmets, and merchandise."
The Lions saw that through. The team used Zugay's mock logo as its new TikTok profile picture and then printed T-Shirts boasting the updated, "simplified" design. The social media staff then recorded a TikTok of its own featuring a series of players taking in the team's new branding for the first time.
Needless to say, the players were confused. Check out the video below: