A pro soccer team has been dubbed the 'Burger Queens' after Burger King vowed to invest equally in the men's and women's sides of the club

• Burger King has rebranded as "Burger Queen" in support of English women's soccer club Stevenage FC.
• The fast-food company shared a moving video saying, "Playing for Stevenage FC is hard. Playing for the women's team shouldn't be harder."
• Burger King pledged to support the women's and men's sides equally.
• The team's kits feature a "Burger Queen" logo, and the local Burger King has transformed into "Burger Queen."

Burger King is taking on a whole new look in one little corner of the world, but the fast-food brand's move is making waves worldwide.

The American burger chain has backed Stevenage FC Women - a soccer club in FA Women's National League Division One, the fourth tier of women's professional soccer in England. To celebrate its sponsorship of the women's side of the club "under the same terms and conditions, and at the same level, as the men's team," Burger King has rebranded as "Burger Queen" at its local franchise in Hertfordshire, England, and on the front of the team's jerseys for the 2020-2021 season.

To celebrate its unique partnership with the club, the brand released a moving video which proclaims, "Playing for Stevenage FC is hard. Playing for the women's team shouldn't be harder."

"After successfully spotlighting the talent of the Stevenage FC men's team last year, we wanted to do the same for the women's team in 2020," Burger King UK Marketing Director Soco Nunez said. "The women's team faces the same challenges and hurdles as the men's team, and it's only fair that it receive the same support from our brand with an equal sponsorship."

Stevenage FC Women's kits complete with the "Burger Queen" logo are available for purchase in the Stevenage FC store at stevenagefcshop.com.

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