SpiceJet is entering into retail business; to sell designer Rohit Bal’s collection

Budget airlines SpiceJet will soon be selling products designed by famed fashion designer Rohit Bal, including actress Sunny Leone’s branded perfumes.

In a bid to spice up its sales under Spice Style, which is a part of SpiceJet Merchandise Pvt Ltd, the airline will sell a whole range of products ranging from tie, purse to shades.

Spice Style already sells readymade apparels, through various channels, including in flight sale, online platform, airport shops and retail outlets.

"There are a lot of plans and are still in the process," a SpiceJet executive told ET.

As per various reports, SpiceJet may also open up brick-and-mortar stores in malls.