![Southern Comfort's New Campaign Involves A Dude In A Speedo Giving Weather Reports [THE BRIEF]](/_next/image?url=https%3A%2F%2Fstaticbiassets.in%2Fthumb%2Fmsid-21444440%2Cwidth-700%2Cresizemode-4%2Cimgsize-25740%2Fsouthern-comforts-new-campaign-involves-a-dude-in-a-speedo-giving-weather-reports-the-brief.jpg&w=3840&q=75)
Good morning, AdLand. Here's what you need to know today:
Wieden + Kennedy is known for its quirky campaigns — it is the shop that does Old Spice's work, after all. But its new campaign for Southern Comfort is a little strange. It's basically a Speedo-wearing, tan guy who gives weather reports for cities around the world. Go to ComfortableWeatherGuy.com, and he'll show up in front of a backdrop of your city in its current weather condition.The tagline: Whatever's comfortable.
Gillette is deciding between Saatchi & Saatchi, Grey, and incumbent BBDO as its lead agency. It already cut W+L and Publicis off its list.
Dentsu-owned 360i opened up a digital shop in London, its first outside of the U.S.
Kia picked Denuo as its digital agency of record. The car company was previously with Animated Designs.
Digitas promoted Dave Marsey from SVP media practice lead to a newly created role of EVP managing director of Digitas SF. He'll start the job on February 1.
Collective, a multiscreen ad tech company, launched "TVA Channels." According to the company, this new product allows brands to "complement their biggest TV investments with digital ad targeting."
Previously on Business Insider
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