Sony Ushers In New Wave Of Gadgets – Here’s What They Offer

It is raining smartwatches and smartphones all over. But Sony India has gone ahead and brought something even better for Indian customers. A day after Samsung’s launch of Galaxy Note 3 and the Galaxy Gear smartwatch, Sony has come up with a waterproof smartphone, a new smartwatch and the QX series of lenses for phones. The new smartphone called Z1 boasts a 20.7 mega pixel rear camera, a Snapdragon 800 2.2 GHz Quad-core processor and 16 GB storage. Sony has been in the limelight since the company introduced the Z series of waterproof smartphones. With the new launch, it is looking to pick up 20% market share in the smartphone segment in India and seems to be positive about its target. With a price tag of Rs 44,990, Sony is also providing a phone cover and a 5,000 mAh power bank in the box. Certainly a deal that many would want to take.

Along with the smartphone, the company has also showcased Sony Smartwatch 2, which is now much better than its previous avatar. What we find exceptional about this gadget is the fact that it can work with any Android phone with an app download – something that its adversary is not offering. It seems Sony has learnt from its past mistake. The watch does look good and also features coloured straps. One can also add compatible apps such as Twitter and Facebook to the watch. However, the call facility is still missing as this one does not have an in-built microphone or speaker. The watch will be retailing at Rs 14,990 from October.

But the showstopper of the gala is the smartlens. Sony has got its QX series of smartlenses to India, which can be attached to most Android or iOS phones using NFC. We could immediately see jaws drop across the hall as the audience saw this smart device. It is available in two variants – the QX10 with an 18.2 MP sensor and 10X optical zoom, and the QX100 that has a 20.2 MP sensor and 3.6X optical zoom. We did give them a go to find out how the edgy lenses work, and we could immediately understand why people reacted the way they did inside the hall. The QX10 comes with a price tag of Rs 24,990 while QX10 is available for Rs 12,990. Both are now available in stores.

Sony has just empowered users with a lot of new toys for their smartphones, but whether they are going to be huge hits? We will know in a few months’ time.