The reduction will be effective from 1st September onwards, owing to which Xperia X will cost Rs 38,990, as against its launch price of Rs 48,990 from May this year.
Similarly, the Xperia Z5 Premium, which was launched in October 2015 fir Rs 55,990 will now be priced at Rs 47,990.
India is one of the fastest growing smartphone markets in the world, and
The marker is led by Samsung (25.1%), followed by Micromax (12.9%), Lenovo Group (7.7%) and Intex (7.1 %).
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