Some watch aficionados are willing to wait 2 years to get this $12,000 Rolex
When Rolex announced a big update to one of its flagship watches, the Daytona, fans rushed in droves to order the new model. The announcement was made at Baselworld, the watch industry's biggest trade show.
Unfortunately, Daytonas are not like the new iPhone. They're rare beasts made by an extremely secretive company, and that's not going to change anytime soon.
In reality, the differences are pretty small compared to other recent versions. However, the last time the watch had a significant update was way back in 2000, and any change to a Rolex watch is a huge deal among aficionados.
The biggest difference for the new version is the black ceramic bezel (the circle around the watch face). It hearkens back to 1965, when the first Daytona was released with a black plexiglass insert.