According to Eater San Francisco, the plain and everything bagels were overnighted from legendary New York deli Russ & Daughters to the Dear Mom pop-up restaurant Eastside Bagels. The imported bagels could be topped with plain, jalapeno, scallion and garlic, or olive cream cheese, or made into an open-faced sandwiches with toppings like pastrami or lox.
A huge line formed immediately for the famed bagels. By 11:30 AM - when Eastside Bagels officially opened - there was a line stretching around the building.
Some customers waited in line for more than two hours for the imported Russ & Daughters bagels, with many anxious foodies going home empty-handed.
The idea for imported NYC bagels was conceived by Sonya Haines and Wes Rowe, who told SFist, "There has never been a pop-up [at Dear Mom] with a line like today. Next time we know what to expect, and will be ready."
See some Twitter pictures of the insanity below.
Trend report: Bagels are the new toast. Scene at @dearmomsf courtesy of @sonya_haines & @Thewesburger pic.twitter.com/HpcgoNUhlY
- Lauryn McCarthy (@Lmccarth7) February 8, 2014
I guess we won't have brunch at @dearmomsf today. Also I need to buy an umbrella. http://t.co/2w4WnutKZ8 pic.twitter.com/mg8Wb1xkgf
- marta f. (@marmotilla) February 8, 2014
1 hour later, still on line @dearmomsf. #bagels pic.twitter.com/1j6YwNPz99
- Andy Cooper (@terrapin_sf) February 8, 2014
They're all gone. #bagels @dearmomsf pic.twitter.com/99mlRS7dCM
- Andy Cooper (@terrapin_sf) February 8, 2014