SodaStream Shares Are Collapsing Right Now

SodaStream

SodaStream shares are down nearly 17% this morning after the home carbonator maker reported disappointing year-end figures.

The New Jersey-based firm said net income came in at $52.5 million, down from a previous estimate of $65 million, and fiscal year 2013 revenues of $562 million, down from a forecast of $567 million.

"Despite achieving all-time record sales, we failed to deliver our profit targets and are disappointed in our fourth quarter performance...These preliminary results reflect a challenging holiday selling season in the U.S. and several factors, mostly from the second half of the quarter that negatively impacted our gross margin," Daniel Birnbaum, Chief Executive Officer of SodaStream, said in a statement.

The company recently announced Scarlett Johansson as its first global brand ambassador.