SodaStream
SodaStream's "Holy Turtle" contraption, which is used to clean plastic from ocean waters.
SodaStream, which makes popular home carbonation machines, has unveiled a 1000-foot-long contraption for cleaning plastic waste from ocean waters.
CEO Daniel Birnbaum - along with 150 company executives, environmental specialists, and representatives of the Plastic Soup Foundation - gathered last week in Roatán, Honduras, to pilot the contraption, which is called the "Holy Turtle." Honduran government officials and hundreds of children from local schools joined the group as well.
The Holy Turtle was designed to capture trash floating in the ocean through large holes on the bottom half of the contraption. Birnbaum told Business Insider that the design was inspired by oil spill containment systems, and SodaStream developed it in partnership with American Boon & Barrier Corporation, which specializes in oil spill containment. The device attaches to two boats and forms a U-shape as it moves across the water.
Birnbaum said he decided to pilot the device in Honduras after seeing photographer Caroline Power's underwater photos of floating trash in the country last year.
Take a look at SodaStream's Holy Turtle below.