Social Networks Like Facebook Are Finally Going After The Massive Amount Of 'Unstructured Data' They're Collecting
Feb 26, 2014, 20:46 IST
- Seventy-one percent of chief marketing officers around the globe feel their organization is unprepared to deal with the explosion of big data over the next few years, according to an IBM survey. They cited it as their top challenge.
- Targeted and personalized marketing using social data is expected to be the business area that benefits the most from mining big data - 61% of data professionals say big data will overhaul the practice for the better, according to Booz & Company.
- Facebook ingests approximately 500 times more data each day than the New York Stock Exchange (NYSE). Twitter is storing at least 12 times more data each day than the NYSE.
- By deciphering image and video-based data, marketers will be more effective and comprehensive in their "social listening" efforts. Large companies spend a great deal of money monitoring people's attitudes toward a specific brands or product, and despite all the photo-and video-sharing happening on social media, these mediums were formerly mostly invisible to their analytics tools.
- Provides an easy-to-understand explanation of artificial intelligence and the various subsets of the field that are applicable to social media data.
- Includes interviews with artificial intelligence experts that reveal how advanced machine learning systems are today, and how different social networks are leveraging this powerful technology.
- Unpacks which types of social media data will be filtered through machine learning and how difficult it will be to process the different kinds of data.
- Gives examples of how artificial intelligence will improve social media ROI and revolutionize digital marketing and advertising.