Social Media Is Transforming How Businesses Make Their Purchase Decisions
Dec 2, 2013, 18:30 IST
Editor's note: Social Media Insights will be delivered exclusively to subscribers of Business Insider Intelligence beginning January 2, 2014. Non-subscribers will be switched to a shorter afternoon version. Sign up for a free two week trial to BI Intelligence here.
Advertisement
LinkedIn is influencing more purchase decisions today than it was two years ago. In the second quarter, 25% of B2B buyers said LinkedIn was "an important resource" when considering a purchase. That's up from 12% in 2011. The results came from a survey of approximately 440 B2B buyers, that was conducted by the University of Dayton and TriComB2B, a B2B agency. (B2B Online) In Other News ... Instagram could be working on a messaging service, according to Om Malik, and now TechCrunch reports that email addresses will be a component of that new service. (TechCrunch) AOL Networks CEO Bob Lord believes that in 2014, Facebook will play a much more significant role in programmatic ad spend. (AdAge) A profile of Aaron Levie, the founder and CEO of Box, a cloud storage company. (MIT Technology Review) Amazon is reportedly testing drone machines that will deliver packages in 30 minutes. (Business Insider) Business Insider's Caroline Moss spoke with a bunch of teenagers to find out how Snapchat is really being used. (Business Insider)