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'Snowflake,' 'unicorn,' and all the other words that changed meaning in 2017

Mark Abadi   

'Snowflake,' 'unicorn,' and all the other words that changed meaning in 2017
Strategy1 min read

unicorn float beach day thailand

apichon_tee / Shutterstock.com

Be careful what you say.

Not too long ago, you wouldn't come across the word "unicorn" very often outside a kindergarten classroom.

But "unicorn" is just one of the numerous words that, thanks to a recent shift in meaning, gets used regularly in 2017 in headlines and on social media.

While most of these words have been around for years, it took this year for them to shoot into the mainstream and shape the way we talk about business, politics, and current events.

Here are six words that took on completely different meanings in 2017:

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