Product selfies, IMPS refunds and much more; this is how Snapdeal is using technology to improve user experience

It’s been just 10 days that Snapdeal redesigned its website, but looks like there is more on the mind of the SoftBank-backed company, as it looks forward to adding new features and further improving the user experience.

As per reports, these new features would include product selfies, enhanced order-tracking and a new 'my order' page.

"The product has been redesigned to improve the overall information architecture," Anand Chandrasekaran, chief product officer, told ET.

Talking of 'product selfie', it allows users to post a selfie with the product they bought from the website. "We have had a phenomenal response to it so far as customers get to see actual people using the product," Chandrasekaran said.

In the past six-seven months, Snapdeal has made extensive use of technology to improve efficiency and customer experience. As per the company claims, delivery times have been brought down by 70-75% in the past year because of investments done in the logistics company GoJavas. Also, refunds from the company are now based on the Immediate Payment Service (IMPS).

"Since September 2015, 93% of refunds are being done within 30 minutes. It has been integrated with the wallet on the back-end to make the whole experience seamless for the customer," Chandrasekharan said.

In addition to this, we have also seen smaller launches like SnapLite, which enables users with slow network connections to access a lighter version of the website, and Snapsearch, which allows users to upload pictures and find similar products on the website.