In a bid to attract more and more customers,
While Cleartrip, Zomato and RedBus have got access to Snapdeal's huge user base, Snapdeal will be earning a commission for each booking for these companies made through its app.
This can prove to be financially beneficial for Snapdeal since booking air tickets is a large gross merchandise value (GMV) category and food ordering is category that sees high frequency.
"Horizontals are looking at monetising their user base with a focus on GMV and repeat use cases. As funding environment becomes tougher, growth in these metrics will stand out," a Snapdeal investor told ET on the condition of anonymity.
It was last year that Snapdeal CEO Kunal Bahl had said that they would surpass archrival Flipkart in terms of GMV by March 2016, declaring an open war in the Indian e-commerce space.
GMV refers to the overall sales by merchants on an e-commerce platform, without factoring discounts. Out of these, the e-tailer gets 5 to 20% as margin on an average.
It was only two months back that Snapdeal had tied up with real estate developers to launch real estate and financial services on its website, to boost the GMVs.
Talking of user experience, Snapdeal is heavily using technology to improvise in that area, like having IMPS refunds and product selfies.
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