In the past one year, India’s ecommerce giant
After it got a three-year investment of $200-million (Rs 1,320 crore) to strengthen the supply-chain capabilities, it has been very prompt in adding to its seller base.
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There is a race going on amongst the country’s biggest online companies, which see them using outreach programmes, technology innovation for sellers and working capital assistance.
"The cost of seller acquisition has come down by almost 50 per cent since last year. The new sellers onboarded are largely in the unstructured category of general merchandise or home and fashion," Vishal Chadha, senior VP of market development, told ET.
As a benefit, the company expects as many as 10,000 sellers on its platform to post sales exceeding Rs 1 crore each.
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