Snapdeal doubles the number of sellers in one year

In the past one year, India’s ecommerce giant Snapdeal has doubled the number of sellers on its platform, and now boasts of more than three lakh associated sellers. It is now looking forward to meet its target of five lakh sellers by the year end.

After it got a three-year investment of $200-million (Rs 1,320 crore) to strengthen the supply-chain capabilities, it has been very prompt in adding to its seller base.

Also read: You can now use the Snapdeal app to book tickets and order food online

There is a race going on amongst the country’s biggest online companies, which see them using outreach programmes, technology innovation for sellers and working capital assistance.

"The cost of seller acquisition has come down by almost 50 per cent since last year. The new sellers onboarded are largely in the unstructured category of general merchandise or home and fashion," Vishal Chadha, senior VP of market development, told ET.

As a benefit, the company expects as many as 10,000 sellers on its platform to post sales exceeding Rs 1 crore each.

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