"Under the campaign, Snapdeal will be selling LED bulbs at Rs 99 and enable the Ministry of Power to increase distribution of LED bulbs through its online marketplace to its customers spread across over 5,000 towns and cities of India," said the statement issued by Snapdeal.
This partnership would enable the government to increase its distribution reach for LED bulbs, so that the cause of the DELP programme to promote efficient lighting can be strengthened and awareness on using LED to reduce electricity bill can be enhanced, thereby increasing the efficiency in domestic energy consumption.
"Snapdeal is proud to be chosen as a partner by the Power Ministry to support its DELP programme. With our unmatched reach in metros as well as tier 2 and beyond, and our huge customer base, we will be able to support the Government achieve its target of replacing incandescent bulbs with LEDs," said Rahul Taneja, Vice President, Category Management, Snapdeal.
Saurabh Kumar, MD, EESL said, "Our goal is to reach out to as many people to realise the goal of an energy efficient India. Our partnership with Snapdeal is an attempt in this direction."
"In today's time, e-commerce is a platform for maximising reach and I am hopeful that this partnership will make the programme more accessible to the people and drive it across the country," Kumar added.
As per DELP, the government aims at replacing all the 77 crore incandescent bulbs sold in India with LED bulbs, which would result in the reduction of 20,000 MW load, and save energy of 105 billion KWh and Green House Gas (GHG) emissions while savings 80 million tonnes every year. This would save Rs 40,000 crore in electricity bills, considering an average tariff of Rs 4 per kWh.
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