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Biggest Telecom News of the year gone by
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Reliance Jio
It was the most awaited launch ever and one of the biggest news of all time in the industry, Mukesh Ambani’s start up! It gave the Indian consumers exactly what they wanted and then some. While telcos waited rather impatiently for Jio to launch its services so that they can get to the usual tariff correction but Ambani shocked everyone by announcing his ‘Welcome Offer’ where consumers can use all Jio services for free till the end of the year (of course later extending it till March 2017 by rechristening to ‘Happy New Year’ Offer). And that was the start of one of the biggest infighting the telecom industry has ever seen. The sparring telcos threw accusations at each other almost every single day after the launch, with incumbent telcos accusing Jio of running full fledge services under the garb of trial testing, poaching customers from existing operators and operators even went on to accuse the regulator TRAI of siding with Jio. Jio wasted no time in throwing a slew of accusation at the telcos right from accusing telcos of obstructing Jio’s entry in the industry to malpractices that led to call failures on Jio network. The fight will spill over in 2017 as the matter is now in court.
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Legal Battle
Legal battles are nothing new in the telecom Industry but this year the telcos were in what can be seen as the biggest infighting the industry has ever seen. The war of words was mainly around Reliance Jio’s entry. While it was expected that as and when Mukesh Ambani led Jio will launch it’s services the other telecom players will take a hit. But Jio’s never ending free services took the fight to whole new level. Currently it has landed where most of the telecom disputes end up, in the court. The Telecom operators have moved TDSAT against Jio’s ‘Happy New Year’ Plan that is an extension of the ‘Welcome Offer’ where customers can continue to enjoy the free services till March 2017. So the stage is set in 2017 for a massive legal battle between Reliance Jio and the rest of the telcos.
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Call Drops
Even though data is growing rapidity in the country, voice calls contributes 70% of the revenues of existing players including Bharti Airtel, Vodafone, Idea but voice calls took a major hit in 2016. Even the Prime Minister stepped in to ask the telecom operators of the country to not neglect voice services for data. The problem had become so grave that the TRAI stepped in and proposed that telcos pay Re. 1 for every dropped call. Telecom operators said that not being able to set up telecom towers was the main reason for call drops, govt also gave access to telcos to set up towers on govt buildings and the former telecom minister Ravi Shankar Prasad went on to talk about absence of scientific proof on health hazards from telecom towers. With efforts from the govt and telecom operators, 2017 may see a drop in the number of call drops.
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Tariff War
Tariff war is common in the telecom industry but with Relaince Jio’s entry it was expected to get fiercer but Jio decided to carry on with free services even after its commercial launch on the 5th of September but that did have an impact on tariffs across all telecom players. While there were many changes that were made to the existing tariff after Jio’s entry in the industry by all major telecom operators including Bharti Airtel, Vodafone, Idea but no operator could match Jio’s offer (but of course). But the real tariff battle will start in 2017 when Jio starts charging its customers.
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