How to open a Reebok franchise in India – from investment to choice of location

No brands would like to cannibalize its other stores. So you need to find a place at least 5 km away from the same-brand store. No matter whether it’s a factory price one, unless you are located in an area where there is too much opportunity, you need to settle at a distance from other Reebok stores, as pointed out on a Quora post.
Also it’s not just location and area of the store, Reebok would like to find your ability to manage a business. Other factors important to Reebok are your ability to invest money and maintain staff and inventory.

The whole process will take around 1-3 months. Now what kind of stores it would be - a hub store, a premium brand outlet or factory price shop, it’s up to Reebok to decide. Do note, post 2005, Reebok is a subsidiary of Adidas.

Now coming to investments, you would need a good bank balance to open a Reebok store. Your investment would vary between Rs 50 lakh to Rs 1 crores, the more the merrier, according to the information available in Franchise India website.

Your money will be used to set up the store as per the guidelines of Reebok. Not only that, the money would be invested for rental, and civil work of the store. The furniture and fixtures, inventory and some deposit with the brand (not everyone asks for it) need to be invested.