Sachin Tendulkar’s innings as an entrepreneur

In 2012, he backed entrepreneur Anjana Reddy’s Universal Sportsbiz Ltd, a sports merchandising and fashion retail start-up when she was only 23 years old. Collectabillia is an online store that sells sports fan merchandise.

As of March 2016, Tendulkar owned 21% stake in the company.

In 2016, Tendulkar launched his sports management company - SRT Sports- along with his wife Dr. Anjali Tendulkar. The company focuses on the post-retirement career of Tendulkar and manages brand 'Sachin'

According to regulatory filings, the company wasMrinmoy Mukherjee is the current director and

In 2016, Sachin Tendulkar launched his premium menswear retail brand in association in Arvind Fashion brands. The brand focuses on men aged 28-40 years for bringing style collections inspired by Indian cricket’s ‘men in blue’ team colour.

In 2016, Tendulkar invested in a tech-based startup, Smartron, that makes products such as phones, hybrid laptops, and wearables among others.The company joined hands with Sachin Tendulkar to launch a series of srt.phone smartphone, which are named after his initials.

In 2006, he invested in Australian-based- Spartan Sports innovative sport product developer, He was also appointed as a board of member. Apparently, the cricket legend terminated his association with the company in January 2019 after it defaulted on payment to him.