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A new storefront could help Rockstar keep revenue from online sales.
A separate storefront could also help Rockstar build an exclusive audience for new releases and future business.
"Fortnite" creator Epic Games launched its own digital store front months after creating an independent launcher for "Fortnite." The launcher helped Epic build an audience of more than 250 million players, and now many of those same players are using the Epic Game Store to buy games from other publishers.
Rockstar Games could employ a similar strategy with its game launcher, using "Grand Theft Auto V" and other popular titles. "Red Dead Redemption 2" was the best-selling game of 2018, but Rockstar has yet to confirm if the game is coming to PC.
The first "Red Dead Redemption" was released in 2010 and is still not available for Windows or Mac. Rockstar hasn't announced any other upcoming games, and has largely focused its attention on updating "Red Dead Online," the multiplayer game mode in "Red Dead Redemption 2."
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