Yelp, Airbnb, Twitter, and other apps are secretly rating you as a consumer. Here's how to check your score.
Most companies will require that you verify your identity using official documents, so have your diver's license or another ID on hand.
Sift is one company that determines "consumer trustworthiness," aggregating data from clients including Yelp, Twitter, Airbnb, and Zillow.
You can request your consumer score directly from Sift.
First, email privacy@sift.com. You'll then be directed to complete a Google form.
Zeta Global focuses on identifying consumers who are likely to spend large amounts of money.
There's an online form to check whether you're in Zeta Global's database.
You can fill out the online form here. According to The New York Times, only about 10 people had requested their file from Zeta Global as of November.
Retail Equation is a company that tracks consumer behavior for clients including Best Buy and Sephora. Among other things, it can predict whether a user will return a product in good or bad condition.
You can obtain your report from the Retail Equation by emailing the company directly.
To request a report, email returnactivityreport@theretailequation.com.
Riskified is a company that predicts fraud and tries to identify likely scammers, partnering with clients ranging from Prada to Amazon's Ring.
You can check whether Riskified thinks you might be a fraud by emailing the company directly.
The email address to request your file is privacy@riskified.com.
Kustomer is a company that says it can track "a customer’s past experiences and current sentiment."
You can email Kustomer to see what information it has on you.
The email address to request your file is privacy@kustomer.com.
If a company isn't cooperating with your request, be persistent.
Companies that do business in California — essentially every tech company — will be obligated to adhere to the new law starting in 2020, so you're legally entitled to a copy of your file.
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