Von Mandl's company is arguably now best known for the hard seltzer beloved by American "bros": White Claw.

White Claw, the dominant brand in the rapidly expanding hard seltzer category, has become the subject of a rising number of viral YouTube videos and memes poking fun at the popularity of the drink in places like fraternity houses, Business Insider's Bethany Biron previously reported.

The drink's success grew Mark Anthony Group into "America's fourth-largest beer company," the company said in a statement emailed to Bloomberg. The company also said its U.S. business has grown 85% in 2019 thus far.

White Claw is so popular that the company actually struggles to keep it in stock, Business Insider's Hayley Peterson previously reported. "We are working around the clock to increase supply given the rapid growth in consumer demand," Sanjiv Gajiwala, the senior vice president of marketing at White Claw, told Business Insider. "Despite reported shortages, we are excited to report that market share has continued to rise from 55% to 61% in just the past eight weeks."

A group of Business Insider reporters sampled White Claw and its strongest competitor, Truly, in September and "couldn't deny that Claw is the law."