Where US business students want to work: Disney over Deloitte, Apple more than Goldman, and Google above all
40. Johnson & Johnson: 2.9% of business students ranked the pharmaceutical giant as one of their top five ideal employers.
39. The Federal Reserve: 2.9% of business students ranked the US central bank as one of their top five ideal employers.
Rank in 2018: New in 2019
Change in rank, 2018–2019: n/a
38. Marriott International: 3.0% of business students ranked the hotel chain as one of their top five ideal employers.
Rank in 2018: 33
Change in rank, 2018–2019: Down 5
37. IBM: 3.0% of business students ranked the technology stalwart as one of their top five ideal employers.
Rank in 2018: 41
Change in rank, 2018–2019: Up 4
36. Airbnb: 3.0% of business students ranked the peer-to-peer home-rental service among their top five ideal employers.
Rank in 2018: n/a
Change in rank, 2018–2019: n/a
35. Estée Lauder: 3.2% of business students ranked the cosmetics icon among their top five ideal employers.
Rank in 2018: New in 2019
Change in rank, 2018–2019: n/a
34. Delta: 3.2% of business students ranked the airline as one of their top five ideal employers.
Rank in 2018: 44
Change in rank, 2018–2019: Up 10
33. SpaceX: 3.3% of business students ranked Elon Musk's rocket and space-travel company among their top five ideal employers.
Rank in 2018: 31
Change in rank, 2018–2019: Down 2
32. Target: 3.4% of business students ranked the big-box retailer among their top five ideal employers.
Rank in 2018: 38
Change in rank, 2018–2019: Up 6
31. National Geographic: 3.4% of business students ranked the esteemed nature and science publisher among their top five ideal employers.
Rank in 2018: 25
Change in rank, 2018–2019: Down 6
30. L'Oréal Group: 3.8% of business students ranked the cosmetics giant as one of their top five ideal employers.
Rank in 2018: 29
Change in rank, 2018–2019: Down 1
29. Starbucks: 3.9% of business students ranked the Seattle-based coffee mega-chain among their top five ideal employers.
Rank in 2018: 30
Change in rank, 2018–2019: Up 1
28. Nordstrom: 3.9% of business students ranked the clothing retailer among their top five ideal employers.
Rank in 2018: 28
Change in rank, 2018–2019: No change
27. Facebook: 4.0% of business students ranked the social media giant among their top five ideal employers.
Rank in 2018: 15
Change in rank, 2018–2019: Down 12
26. Central Intelligence Agency: 4.2% of business students ranked the United States' main foreign-intelligence agency among their top five ideal employers.
Rank in 2018: 27
Change in rank, 2018–2019: Up 1
25. The United Nations: 4.3% of business students rated the international organization as one of their top five ideal employers.
Rank in 2018: 22
Change in rank, 2018–2019: Down 3
24. Boston Consulting Group: 4.5% of business students ranked the consulting firm among their top five ideal employers.
Rank in 2018: 26
Change in rank, 2018–2019: Up 2
23. Federal Bureau of Investigation: 4.7% of business students ranked the US's top federal law enforcement agency among their five most ideal employers.
Rank in 2018: 18
Change in rank, 2018–2019: Down 5
22. Coca-Cola: 4.8% of business students ranked the soft-drink conglomerate among their top five ideal employers.
Rank in 2018: 23
Change in rank, 2018–2019: Up 1
21. McKinsey & Company: 4.8% of business students ranked the consulting firm among their top five ideal employers.
Rank in 2018: 21
Change in rank, 2018–2019: No change
20. Bank of America: 5.1% of business students ranked the bank among their top five ideal employers.
Rank in 2018: 24
Change in rank, 2018–2019: Up 4
19. BuzzFeed: 5.3% of business students ranked the online media company among their top five ideal employers.
Rank in 2018: New in 2019
Change in rank, 2018–2019: n/a
18. Patagonia: 5.6% of business students ranked the outdoor-apparel maker among their top five ideal employers.
Rank in 2018: 14
Change in rank, 2018–2019: Down 4
17. Adidas: 6.8% of business students ranked the athletic-apparel maker among their top five ideal employers.
Rank in 2018: 16
Change in rank, 2018–2019: Down 1
16. Microsoft: 7.1% of business students ranked the software giant among their top five ideal employers.
Rank in 2018: 19
Change in rank, 2018–2019: Up 3
15. KPMG: 7.1% of business students ranked the accounting and financial services firm among their top five ideal employers.
Rank in 2018: 13
Change in rank, 2018–2019: Down 2
14. Spotify: 7.4% of business students ranked the music-streaming company among their top five ideal employers.
Spotify told Universum about the company's proactive efforts to recruit top talent from colleges and universities. Robert Käck, the company's Global Culture Director, said:
"We work closely with a number of universities to make sure our programming is tailored specifically to their students' interests, whether they're focused on engineering, marketing or production. We also invite prospective interns to our offices, giving them backstage access to see what life at Spotify is really like through our student events. Whether it's coding at a hackathon, rocking out on a band night, or kicking back to one of our fireside chats, students can really get a sense of the Spotify culture."
Rank in 2018: n/a
Change in rank, 2018–2019: n/a
13. Morgan Stanley: 7.5% of business students ranked the bank among their top five ideal employers.
Rank in 2018: 17
Change in rank, 2018–2019: Up 4
12. Tesla: 8.1% of business students ranked the electric automaker among their top five ideal employers.
Rank in 2018: 12
Change in rank, 2018–2019: No change
11. PricewaterhouseCoopers: 8.4% of business students ranked the accounting and professional-services firm among their top five ideal employers.
Rank in 2018: 10
Change in rank, 2018–2019: Down 1
10. Ernst & Young: 9.1% of business students ranked the accounting and professional-services company among their top five ideal employers.
Rank in 2018: 7
Change in rank, 2018–2019: Down 3
9. Netflix: 9.7% of business students ranked the movie and TV-streaming giant among their top five ideal employers.
Rank in 2018: 11
Change in rank, 2018–2019: Up 2
8. Deloitte: 10.6% of business students ranked the accounting and professional-services giant among their top five ideal employers.
Rank in 2018: 8
Change in rank, 2018–2019: No change
7. Nike: 11.5% of business students ranked the athletic-apparel maker among their top five ideal employers.
Rank in 2018: 5
Change in rank, 2018–2019: Down 2
6. Disney: 11.9% of business students ranked the entertainment giant among their top five ideal employers.
Rank in 2018: 2
Change in rank, 2018–2019: Down 4
5. Goldman Sachs: 12.6% of business students ranked the investment bank among their top five ideal employers.
Rank in 2018: 9
Change in rank, 2018–2019: Up 4
4. Apple: 13.7% of business students ranked the iconic electronics company among their top five ideal employers.
Rank in 2018: 4
Change in rank, 2018–2019: No change
3. Amazon: 13.9% of business students ranked the e-commerce giant among their top five ideal employers.
Rank in 2018: 3
Change in rank, 2018–2019: No change
2. JPMorgan Chase: 14.8% of business students ranked the bank among their top five ideal employers.
Matt Mitro, JPMorgan Chase's Global Head of Campus Recruiting, told Universum his thoughts on why the bank is so attractive to students:
"We're proud that our core values as a company and employer — innovation, community investment, and diversity and inclusion — are being recognized as valuable by students. Through targeted programs like Women on the Move and Advancing Black Pathways, as well as showcasing opportunities for employees to develop cutting-edge technologies or volunteer in their communities, clearly students are excited to start their careers at JPMorgan Chase."
Rank in 2018: 6
Change in rank, 2018–2019: Up 4
1. Google: 20.1% of business students ranked the internet giant among their top five ideal employers.
Rank in 2018: 1
Change in rank, 2018–2019: No change
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