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- We went shopping at Pier 1 Imports and saw why it's struggling to keep up with Amazon and TJ Maxx
We went shopping at Pier 1 Imports and saw why it's struggling to keep up with Amazon and TJ Maxx
We went to the Pier 1 Imports store on the Upper East Side.
At the front of the store were Halloween products, all of which were 25% off.
Most of the first floor was seasonal decor. The furniture and decor in stock definitely seemed more traditional than trendy.
The first floor also had a computer set up for shoppers to see what was available online but not in stock. The store offered in-store pickup for products within 14 days, though competitors like Amazon and Wayfair offer two-day delivery instead.
It seemed like there were deals on almost everything in the store.
The most expensive products cost $500-600, but for the most part, everything in the store cost under $200.
Though nothing was terribly expensive, the styles were very traditional for the most part.
Downstairs was an entire wall of pillows, blankets, and rugs. Everything was very similar in color and style — there wasn't a ton of variety to choose from.
There were also a lot of decor pieces, like canvases that ranged from $25-100 ...
... a wall of clocks that cost almost $200 each ...
... and some Christmas decorations.
The store didn't feel cluttered, but there didn't seem to be any method to its organization. Pieces were scattered everywhere between the two floors, and products were stacked up to the ceiling.
There weren't many products like dressers and vanities to choose from, and what there was in stock wasn't terribly trendy or unique.
There was a wall of clearance items downstairs, with chairs, outdoor furniture, wine glasses, candles, dishes, and all sorts of random products.
A lot of shelves throughout the store were pretty spare.
The issues raised about Pier's inability to keep up with trends, its overwhelming stores, and efforts to keep prices down were all clear when we visited the store. The brand has announced plans to rebrand the store and fix these issues, but it has a ways to go.
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