On the East Coast, we headed to a Walmart in Framingham, Massachusetts. A sign in the store said it was open from 1:00 a.m. to 10 p.m. ET on Black Friday.
We arrived at around 9:30 a.m. ET and found the parking lot rather full.
Inside, the store had a fair amount of people, though it wasn't anything too crazy.
There were various deals located throughout the store, most notably in these discount bins near the front of the store.
In the clothing section, things were shockingly cheap. We picked up a few items from here.
But for the most part, this section was pretty empty.
Surprisingly, the many toy aisles in this Walmart were, for the most part, pretty empty as well.
The story was the same in the arts and crafts and fabric sections as well as the sporting goods section.
Pretty soon, it became clear what everyone was shopping for at Walmart that day: televisions.
Though the store was not too crowded overall, we had to watch our steps so as not to crash into a cart with a massive TV monitor popping out of it. Carts like these could easily be found in multiple areas of the store.
It seemed like everyone came to Walmart to pick up a TV that day. Every other purchase seemed like an afterthought.
And Walmart seemed to be prepared for catering to the high demand.
The huge boxes containing the screens were being unloaded throughout the store in sections that were not even meant for electronics regularly, like in the clothing areas.
In some sections, the items still looked like they had yet to be fully unloaded and unpacked.
The electronics section itself was the most crowded section of the store. Here, we found a bunch of employees on hand helping out different shoppers.
There was somewhat a variety in the types of TVs that people were buying. We saw shoppers representing brands like Vizio ...
But the Philips 65-inch 4K Ultra HD model was the most popular by far.
Signs indicated that these items were going for $278 each. They seemed to be getting unloaded at a ridiculously fast pace.
We checked Walmart's website for that this item and found that it seemed to be out of stock online, which might have explained the item's popularity in the store.
Overall, it was clear that electronics — specifically televisions — were the winners in Walmart this Black Friday.
Though we didn't buy any electronics, we left the store happy with some of the smaller purchases we had made.
Overall, the Walmart in Massachusetts, though bustling in the electronics section, wasn't as crazy as what we expected for a major store on Black Friday morning.
On the West Coast, we arrived at the Walmart in Bellevue at just before 8:00 am PT. The parking lot was stunningly empty.
Inside the store was no different, too. There was nary a soul in sight.
We meandered, confused, through the empty aisles. Where were the sales? And the people?
Aisles were blocked off by haphazardly-placed bins of product, and cleaning equipment was left out in the open.
It seemed to us that there were more employees than there were customers in the store.
There was no one in the aisles, as all the sale items had been placed into sales bins or stacked into piles out in the open.
There were some items with prices on the bins they were in, but these sales bins didn't really give an idea of how much of a discount was being offered.
It soon became clear that the only major sales in the store were either for toys or TVs.
We spoke to several shoppers about their experience. Leesa, who asked that her last name be withheld, told us that this was her first Black Friday shopping trip.
She had picked up a toy for her boyfriend's daughter and was now browsing the puzzle section, saying there was "not a whole lot going on."
Amanda, who also requested we leave out her last name, told us that she'd just happened to wake up early and decided to see what was available.
She had also picked up a few toys for her kids, but she seemed unsure about her purchase, saying, "I don't know if I'm going to get any of this."
One major reason was that none of them had visible prices. Although some items were clearly marked, many were not.
Even in the electronics section where the majority of the deals were supposed to be, customers weren't really buying anything.
All in all, our Black Friday visit to Bellevue felt like a normal trip to Walmart.
Bellevue is a suburb of Seattle, where Amazon's headquarters are located. It's possible that this area just doesn't have that many Walmart shoppers, as many Amazon employees and other tech workers might prefer to shop online. But our trip was also indicative of a larger trend, at least in this part of the country: Black Friday — as in the day after Thanksgiving — is no longer the foot traffic superstar it used to be.
