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We shopped at Avenue the day after it announced it would close its remaining 222 stores and saw why the plus-size chain has been struggling

Aug 16, 2019, 01:22 IST

When we got to the Avenue store, there were already signs for the sale posted in the windows.

The bright red and yellow signs were ubiquitous, and the sales associates heavily promoted the discounts as soon as we walked in.

The store was nearly empty at around 11 a.m. on a Thursday morning.

It was also brimming with seemingly untouched inventory.

Around the store, there were racks upon racks of clothing in unoriginal styles.

As we walked toward the back of the store, we saw tables piled with discounted accessories. Around the register we spotted several signs notifying shoppers that all sales would be final.

The store had a robust lingerie section, where everything was marked as 30% off.

Handbags and shoes were also going for 30% off.

Possibly the most unique item we found was this high-tech wallet with a built-in charger, but there was only one left.

There were charts like this one around the store, with a list of common prices along with their discounted rates.

The eye-grabbing sale signs came in many varieties, including this tag that was affixed to select items.

The sale will continue in the coming weeks as Avenue continues along in the liquidation process.

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