Wall Street is ready to see how much Amazon's 1-day shipping initiative will cost. Here's what analysts are saying about the company's upcoming earnings report.

Price target: $2,350

Rating: Buy

"Given the high returns Amazon generates off of its incremental capital investments we expect investors will continue to place a premium on quality growth, driving further stock price outperformance," Heath Terry, an analyst at Goldman, said in a note to clients on October 15.

He added: "Amid record retail store closures, investments in faster delivery, AWS infrastructure and service expansion, and recovering momentum in the advertising business point to the potential for further growth acceleration and upside to consensus revenue expectations in Q3 and beyond."

Price target: $2,280

Rating: Outperform

"We look to 3Q results to begin to reflect a better balance of top-line improvement relative to the levels of one-day shipping investment represented in estimates," BMO Capital Markets analyst Daniel Salmon wrote in a note to clients on Wednesday.

Salmon continued: "We continue to rate the shares Outperform due to positive revenue mix shift of adding higher-margin businesses like AWS and advertising, which we believe will support margin expansion over the long term."

Price target: $2,350

Rating: Outperform

"While we think it is likely that operating expenses will continue to grow, we think that the company is approaching a plateau for spending on certain categories," Wedbush analyst Michael Pachter wrote in a note to clients on October 18.

Pachter continued: "We expect spending growth in future years to be driven by video content and ongoing initiatives to speed up delivery for Prime members."

Price target: $2,250

Rating: Buy

"While 4Q profit guidance may be a short-term risk given added delivery costs (One-Day ramp, competition), we see benefits to the AMZN ecosystem from investment in increasing internal delivery capabilities, and think AMZN stock could benefit as y/y revenue accelerates," Bank of America Merrill Lynch analysts wrote in a note to clients on Monday.