Vietnam is set to lose billions of dollars due to coronavirus, and it's already feeling the impact of the deadly outbreak

Stephen Wyatt, the country head of Jones Lang LaSalle Vietnam, said that at the moment, the real-estate firm has seen fairly little long-term impact from a business point of view.

However, Wyatt said, the coronavirus has had a clear, immediate impact on certain sectors. Annual conferences and large-scale events have been cancelled. According to Wyatt, foot traffic in shopping centers has dropped, as people do not want to be in public spaces where they could be infected.

"We've been talking to a number of the hotel groups and their numbers are down quite significantly — 30%, 40%, 50%, 60% down on year-over-year figures," in Vietnam, Wyatt said.

Vietnam's department of tourism is prepared for the country to lose billions of dollars as people cancel plans and avoid travel.

"In three months, the estimated direct damage to Vietnam's tourism industry could reach between $3 and $4 billion," a representative for the country's department of tourism said.

Chinese visitors typically make up roughly a third of all international tourists in Vietnam. Recently, that figure has dropped to almost nothing due to China banning travel and Vietnam barring the entry of travelers from areas affected by the outbreak.

Potential visitors from other countries are also avoiding Vietnam, due to concerns about traveling in Asia during the outbreak, according to the department of tourism.

In late January, Sebastien Breteau, the CEO of QIMA, a company that carries out factory inspections, said that the number of inspections QIMA is carrying out in Asia had plummeted to close to zero, as facilities remained closed.

"Right now, this week, nobody is moving," Breteau said. "There is a psychological effect and the impact on the economy will be real."

On Thursday, Vietnam announced it had eased its restrictions on trade with China, attempting to assist businesses impacted by the coronavirus.

In a note on Wednesday, Cowen analyst Oliver Chen predicted that coronavirus would have a "material" impact in the first quarter for retailers that do substantial businesses in China, and that neighboring countries will likely be affected as well.

"We believe the coronavirus illness will substantially curtail store traffic in China and neighboring countries, may negatively affect incoming Chinese tourism, and is also likely to disrupt supply chains," Chen wrote.

Despite the negatives, Wyatt believes that coronavirus has the potential to create some economic opportunities in Vietnam. Supply-chain issues in China might help manufacturers decide to move more production into Vietnam, continuing a trend sparked in part by Vietnam's cheaper labor market and the US-China trade war.

"Positive side could be, for Vietnam, that we're going to see that continued movement of businesses wanting to relocate out of China," Wyatt said.