This online startup is challenging the traditional jewelry industry with conflict-free diamonds and custom engagement rings

Earrings for when you can't decide between studs or hoops

A personalized bar bracelet

Bar Bracelet, $335, available in 14-karat yellow, white, and rose gold

Add an engraving for $10.

A sophisticated baguette ring

Baguette Diamond Ring, $365, available in 14-karat yellow, white, and rose gold

A simple circle necklace you can wear every day

Circle Necklace, $190, available in 14-karat yellow, white, and rose gold

A pair of complementary rings dotted with diamonds

Constellation Stack, $380, available in 14-karat yellow, white, and rose gold

A bracelet that will catch the light when you turn your wrist

Solitaire Diamond Bracelet, $290, available in 14-karat yellow, white, and rose gold

A stunning engagement ring in a classic cut

The Solitaire Pavé, from $2,731, available in platinum and 14-karat yellow, white, and rose gold

A bold line of diamonds to wear on one ear or both

Emerald Arc Earring, $1,150, available in 14-karat yellow, white, and rose gold

A long necklace that travels down your chest

Vertical Bar Necklace, $195, available in 14-karat yellow, white, and rose gold

Light and wispy threaded earrings

Line Threaders, $140, available in 14-karat yellow, white, and rose gold

A delicate, twisted ring

Twist Ring, $65, available in 14-karat yellow, white, and rose gold

A reserved take on the chain necklace

Interlink Necklace, $240, available in 14-karat yellow, white, and rose gold