This is what the average Walmart shopper looks like
The results show that the average American Walmart shopper is 46 years old and white and has an annual household income of just over $76,000. By comparison, Amazon's average customer is also 46 years old and white and has an annual household income of $84,000.
Of the five retailers included in this sampling, Target had the youngest average customer of all. In fact, 43% of its shoppers were millennials, a larger pool than any of its competitors included in the data.
When it comes to gender, the majority across most of these stores were women. Costco was the only anomaly here.
The average Costco shopper was not only older than at any other store, but they also had a higher annual household income, of just over $100,000, which makes sense given that consumers are required to pay membership fees to shop there.
But this is a substantial difference from Walmart's average shopper, for example, which had the lowest average income at just over $76,000.
Overall, white shoppers were in the majority across the board, followed by Hispanic shoppers.
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