These influencers post pictures of their Instagram-worthy tubs, but don't call them 'bathfluencers'
Hanekamp, who has over 70,000 Instagram followers, called baths an "amazing point of entry" into being able to heal yourself. She now teaches others her practice of ritual baths, which she prescribes almost like food, listing ingredients.
This is empowering and accessible, she says, "because we all know what it is like to feel one way before a bath and totally different when we get out."
Hanekamp's baths consist of different combinations of crystals and flowers. Sometimes, she says, she saves the plants left after a bath to "offer them to a tree outside."
She sees Instagram as an "artistic medium" where she can show her creations, but they haven't changed what she does.
Hanekamp has recipes for every bath need, including for adopting a rescue dog. Although she doesn't seek out "bathfluencers" (or identify as one), she says "I’m happy when I see folks sharing the ways they are using water and the power of nature to decompress."
Model Summer Dawn Miller says "bathfluencer" is a silly term, but she wishes she'd thought of it.
Amy Gaws has about 1200 Instagram followers. She told Business Insider over Instagram DM that she's not a bathfluencer, "but I guess I'd consider myself an influencer to a certain extent."
She uses Instagram to show off her favorite products, and she said she intentionally makes her baths prettier to post, but she doesn't follow other bath accounts.
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