These are the top 10 brands in the world in 2019. Facebook isn't one of them.

McDonald's, which has a $158.5 billion market cap, has consistently grown its brand value since 2003, and in the last year increased by 4%. Interbrand said its strengths were commitment, differentiation, and presence. With the rollout of a plant-based burger with Beyond Meat, it could yet still grow.

Mercedes-Benz, isn't independent per se, rather it is owned by Daimler. It's brand value increased by 5%, through its commitment, relevance and responsiveness.

The Japanese carmaker's market cap is roughly $222 billion, and in the last year its brand has grown 5%. Interbrand based this on relevance, authenticity, and presence.

Samsung, one of the leading tech giants in the world with a market cap of $284 billion grew by 2% in the last year. It showed responsiveness, relevance and authenticity.

Coca-Cola's brand has actually declined in the last year 4% and has been doing so since 2014. Despite that, it sits at number 5, showing the strength of the brand — led by presence, authenticity and commitment.

Worth $1 trillion by market cap, Microsoft is one of the world's leading brands, one of five tech companies in the top five. Its brand has improved markedly this year by 17%, due to clarity, relevance and responsiveness.

Jeff Bezos' firm is among the world's biggest brands. Amazon's market cap stands at $885.3 billion, and its strengths were responsiveness, relevance, and presence, as the brand grew 24% in the last year.

Google, was beaten to the top spot but clearly showed its dominance in the world's household names, as it had the second-highest brand strength. With a market cap of $869 billion, the brand grew 8%. Of course, presence and relevance featured but also responsiveness.

The world's strongest brand was tech giant Apple. With a market cap of about $1 trillion, the tech giant nabbed the top spot, beating Google in terms of brand value by an entire Coca-Cola and more. It grew 9% in the last year, through differentiation, governance, and engagement.