Neon's digital humans

Neon, a startup coming out of Samsung's Technology and Advanced Research Labs, debuted it's first major project at CES: digital humans that are designed to look and behave like real people.

The company created these high-tech avatars, known as "neons," by analyzing millions of pieces of data about how people move. While "neons" may look like real human beings, they aren't copies of actual people. And they're not designed to function as virtual assistants either; rather, the company envisions them being helpful as brand spokespeople, fitness instructors, and other similar roles.